IDENTIFICATION NUMBER  2019
ENTRY CATEGORY (2)
ENTRANT ROLE      (Designer /Engineer/ Fabricator and Installer)
PROJECT NAME:    AO 2023 Shade Structure “Organic Tree”
APPLICATION OF PROJECT:       Temporary Event Shade Structure

PROJECT DESCRIPTION: 

The Client requested a Flamboyant Shade Structure for the Australian open site for AO2023. They wanted us to design a structure that would have several key design components:

Firstly, its practical component… Proving Shade to patrons of the event in the food and beverage section of the Grand Slam Oval – the main entertainment area of the AO site. It is located in front of Rod Laver Arena. It needed to provide a comfortable area for patrons to stay, eat and spend money at the food and beverage area whilst watching games on the big screens. They wanted to break records for the revenue accumulated by Food and Beverage suppliers to make a difference to the bottom line of the event.

Secondly, it was imperative to have a visual impact- Both day and night… while the event space is open. It needed to provide flamboyant television images from drone, chopper and ground view shots for television and high exposure social media opportunities for the event organisers. It required a visual design that transitioned during the day with the use of shade patterns on the fabric and transforming into a light show in the night.

Thirdly, this project is required to be temporary so it can be installed in 10 days on site and disassembled in 5 days after the event. It needed to be designed with this in mind and without any excavation and concrete footings to prevent any sign of it being erected after it has been removed.